What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Beard Subaru

Subaru Loves Pets  –  KEITH B

Subaru Loves Pets

Beard Subaru wants to thank our employees and customers for the donations to our October Subaru Loves Pets Drive. We chose Animal Rescue League of Boston aka Brewster Animal Shelter. This is a great place to adoption a dog or cat as a loving pet. They take great steps to make the adoption a success. I personally have adopted from this shelter numerous time. My current pet Bohdi was there and when I met him for the first time I knew this was the dog for our family. They made it easy. If you're ever interested in a pet please go see them, you won't be sorry. They are located in Brewster,Ma.

Continuing the fight against cancer  –  Maggie L

Continuing the fight against cancer

Yesterday we were so lucky to have another wonderful donation made for the #LovePromise campaign. Beard Subaru partnered with us to brighten the day of patients at Cape Cod Healthcare with 80 blankets along with craft kits and about 200 signed cards from employees and customers. Gary Beard, Andrew Beard, and Daniel Stewart all of Subaru presented Keith Bertrand, Transport Volunteer, Rebecca Robke, Director of office Practice Management and Janet Kennedy, RN with their generous gift. With the dedication of the Beard family and everyone at Beard Subaru they are helping us make Someday, Today and we couldn't do it without them. We want to thank them for everything they have done for us and their community.

It's just what we do!!!!  –  Keith B

It's just what we do!!!!

We had an elderly customer who purchased a pre-owned vehicle. She was so delighted to replace her aging Subaru because it had been giving her troubles in service. Three days later she had called me in tears because she had hit a pot hole and blew out her right rear tire. We reassured her that everything was going to be alright. She was only 5 miles away from us and I drove over to see what I could do. I noticed a slit in the side wall of the tire. I then put the spare on her vehicle and had her follow me back to the dealership. The customer had purchase a tire and wheel warranty which covered the the damaged tire in full. This is what we strive for, total commitment and care to all of our customers.

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